2019
Established
Emphasizing Craftsmanship and Luxury
WHERE TRADITION MEETS
LUXURY CRAFT
About Us
Preserving Heritage, Weaving Elegance into Every Drape
Take control of your wardrobe with timeless strategies that ensure elegance and grace. We craft exquisite pieces with expert insights, streamlining your path to long-term style. Focus on what matters most—celebrating your heritage.
Our Mission
To craft and curate exquisite, high-quality traditional Indian sarees that celebrate cultural heritage and empower women with elegance and confidence.
Our Vision
To be the global leader in showcasing Indian textile artistry, ensuring the legacy of handloom weaving and high-end embroidery continues to thrive for generations to come.
"At Joh Rivaj, we set out to build more than a business - we set out to build a culture. From the very beginning, my focus has been on people, purpose, and principles.
Every process we shaped, every policy we formed, was driven by care, ethics, and empowerment - especially for women who deserve their space to lead.
Signature is a reflection of that same foundation - rooted in tradition, yet driven by thoughtful transformation.”
- Mrs. Kusum Kothari
(Executive Director, Joh Rivaj)
- Mr. Vinod Kothari
(Chairman & Managing Director, Joh Rivaj)
My journey began amidst folds of fabric and the rhythm of retail — a childhood fascination that grew into a lifelong commitment to not just craft sarees, but to preserve their legacy.
Through every stage, from weaving to your wardrobe, we blend age-old tradition with modern design.
From Joh Rivaj to Kashh and now Signaturre, my vision remains unchanged — to redefine Indian textiles with integrity, innovation, and intent.
Signature celebrates identity, tradition, and the art of owning your story, your style, and your statement.
2013
The Birth of Joh Rivaaj
- Joh Rivaaj launched with a grand show in Hyderabad
- Surat & Mumbai factories reoriented for in-house brand production
- First exclusive territory introduced
- Tamannaah Bhatia onboarded as brand ambassador
2016
Celebrity & Media Expansion
- Rakul Preet Singh onboarded for Kashh
- Regional magazine & print media promotions introduced
2019
Nationwide Media Presence
- Hoardings and mass media promotions rolled out
2025
The Mega Factory, Surat
- State-of-the-art mega manufacturing facility inaugurated in Sachin, Surat
- Expansion of production capacity and craftsmanship control
2014
Pan-India Expansion & Kashh Launch
- Joh Rivaaj expands to pan-India presence.
- Kashh launched with a grand show in Vizag.
2015
Design Studio Established
- In-house design studio launched
2017
Premium Airline Visibility
- Featured in in-flight magazines
2024
Signature Collection Unveiled
- Premium Signature collection launched in Goa
Discover more in our FAQs
How long until we deliver your first blog post?
How long until we deliver your first blog post?
How long until we deliver your first blog post?
How long until we deliver your first blog post?
How long until we deliver your first blog post?
